Dubai, United Arab Emirates, 8th Jan 2026 – AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown Dubai.
The project introduces persistent digital AR elements across selected urban locations, accessible through the AR Spatially mobile application. The experience integrates digital content with physical space, allowing participants to engage with the city through location-based augmented reality rather than traditional installations or advertising formats.
Overview of the Experience
QUANTUM CHOICE CHRONICLES is an AR-driven cultural experience developed by AR Spatially that combines urban exploration, narrative design, and interactive digital elements. Using the AR Spatially app, participants navigate designated zones in Downtown Dubai, each aligned with themes related to UAE history, cultural values, and collective identity.
Within these zones, users encounter interactive AR butterfly artifacts. Each element represents a defined concept, including transformation, memory, unity, wisdom, and choice. Engagement requires participants to move through physical space, identify specific viewpoints, and interact with architectural features enhanced through augmented reality.
The AR Spatially application is available on iOS and Android devices.
Design Concept
Within QUANTUM CHOICE CHRONICLES, the butterfly functions as a symbolic and navigational element rather than a decorative feature. The project uses location-specific digital objects to emphasize the relationship between physical place, time, and user interaction.
All AR elements are geolocated and can only be accessed at specific sites, reinforcing the experience’s emphasis on spatial context and intentional exploration.
About AR Spatially
AR Spatially is an augmented reality platform that enables the placement of persistent digital content within real-world environments. The platform allows cities, organizations, and creators to develop location-based AR experiences, including cultural projects, navigation systems, public art initiatives, and educational tools.
By anchoring digital objects to physical locations, AR Spatially supports long-term, repeatable AR interactions within urban spaces. The platform is designed to complement physical environments rather than replace them.
Dubai as the Launch Location
AR Spatially selected Dubai as the initial launch city for QUANTUM CHOICE CHRONICLES due to its focus on urban innovation, digital infrastructure, and cultural development. The company is currently working with regional technology partners and developers on additional AR-based projects.
The Dubai deployment represents the first phase of AR Spatially’s broader international expansion strategy, with additional cities planned for future releases.
Augmented Reality as a Cultural Medium
QUANTUM CHOICE CHRONICLES demonstrates the use of augmented reality as a narrative and spatial medium. The project is designed to encourage participants to engage more closely with the urban environment by adding contextual digital layers tied to location and movement.
Rather than diverting attention away from physical space, the experience is structured to support awareness of architecture, public areas, and cultural context.
Future Developments
The Dubai experience marks the initial chapter of QUANTUM CHOICE CHRONICLES. AR Spatially plans to expand the concept into a series of urban AR experiences across multiple cities, exploring how augmented reality can support navigation, learning, and cultural engagement.
“Our focus is on developing augmented reality systems that integrate seamlessly with the physical world and provide practical, cultural, and informational value,”
— AR Spatially Team
About the Company
AR Spatially is a next-generation augmented reality platform that integrates digital 3D content into real-world geolocations. The platform enables creators, developers, and organizations to build interactive, location-based AR experiences for cultural, educational, and commercial use.
Media Contact
Organization: Invariant Innovation LLC
Contact Person: Kirill Sagitov
Website: https://arspatially.com/
Email: Send Email
Contact Number: +995598184570
Address:UAE, Dubai, Forte Tower 1, 4401
City: Dubai
Country:United Arab Emirates
Release id:39919
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