DUBAI, UNITED ARAB EMIRATES — Since the launch of its very first product – the Original 1500 puffs classic in the USA Market early 2019, XTRA VAPE continues to grow from strength to strength, offering vaping solutions that meet and exceed both industry and customer expectations. Over the last couple of years, the company has grown to now include over 5 variants of its product to cater to differing consumer segments.
During the pandemic, XTRA VAPE has been known to actively support both local and international vaping communities by ensuring a safe and reliable uninterrupted supply. With 2022 now firmly underway, XTRA VAPE has engaged in several changes and new product launches, in addition to some very exciting news about new market entries.
In late 2021, the management of XTRA VAPE has taken the decision to relocate its corporate headquarters to Dubai, UAE. The UAE has been XTRA VAPE’s key growing market following the US and continues to be its primary platform for expansion and product growth. With a vibrant business community, enhanced regulations and its proximity to Europe and Africa, XTRA VAPE will now operate out of Dubai its global business – while maintaining key distribution links in the USA.
Commenting on the move, عمر فداوي Omar Fdawi, CEO of XTRA VAPE: “Moving our operations to Dubai was the logical step in view of the proximity of the country to new markets, logistical and regulatory support. While the US remains one of our top markets, our aim was to be easily accessible to new opportunities and enhance our supply chain”
“The UAE has also been progressive in combating and minimizing the impact of Covid. This was also a factor that led us to the shift, in addition to the enhanced business environment and speed to conduct and expand our business” – he added.
2021 has been a growing year for XTRA VAPE vs 2020 in both sales and expansion. 2021 has seen XTRA VAPE actively register and launch in new markets. These include:
- The UAE
- The United Kingdom and EU (Via TPD)
The company is further working to complete its compliance for other markets in both the Middle East and Eastern Europe.
Additionally, 2021 was a milestone year as XTRA VAPE won the Best Disposable Vape category at the annual Vapouround Awards held in Dubai on the back of the Dubai World Vape Show. The show was the region’s first major vaping extravaganza hosting over 150 brands from all over the world and signaling the region’s back to business attitude following the pandemic.
“The EMEA market is rapidly becoming our top export zone with YoY growth in excess of 50% on a unit basis. These are markets with structured regulations and untapped potential. Markets like Saudi Arabia, Russia, Egypt – to name but a few” Fdawi added.
XTRA VAPE is also pleased to announce the launch of its latest device – FLOW. The device is rated at delivering 5500 puffs aprox. with a rechargeable battery and a capacity of 12ML. It features a directive airflow and switch button and utilizes the most advanced chipset to deliver a unique vaping experience.
The device was officially launched in the USA at Champs Trade Show in Las Vegas (Feb 2-5 2022) and recently hit the Middle East market the following week. With first production batches sold out, the company is now doubling up on its supply to meet vendor demand.
Flow initially launches with 10 flavors crafted by XTRA VAPE and is also one of the first disposable devices to include TFN nicotine. Fdawi ads: “TFN being synthetic is a much milder nicotine in structure. It therefore allows us to deliver our flavors at full body without any degradation in taste.”
Flow ads to the growing list of XTRA VAPE’s devices and provides an unbelievable value for money to the consumer – while delivering the safest most enjoyable vaping experience of any product in its category.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Michigan Journal USA journalist was involved in the writing and production of this article.