Gothenburg, Sweden, 2021 – A watch often says a lot about a person wearing it. It is a reflection of one’s personality and refined sense of style. It shows individualism and thus facilitates much more than timekeeping. SÖNER is a watch brand that aims to create elegant timepieces that can be passed on through generations. Composed on the Swedish west coast, their watches follow the nation’s tradition of exquisite design and quality and are guaranteed to impress.
The SÖNER brand was established in 2019 and their first watch, the Legacy, was a great success. Their high-quality quartz watches are carefully designed to capture the essence of the 1920s art deco movement. Inspired by the square and rectangular shapes that dominate architecture and contemporary design even today, their time pieces stand out in a market that is dominated by circular-shaped watches.
They are proud to be introducing their latest design; the SÖNER MOMENTUM. This modern automatic watch has a proven minimalistic design that combines originality with high quality at an affordable price point. Only the best available components were hand-picked to ensure high quality. The case of the SÖNER Momentum watch is cast from one solid piece of high-quality stainless steel and thanks to its arched back, sits comfortably around the wrist. The Momentum watch has an impressive 100 meters pressure water resistance, and the luminous hands and indices are protected by sapphire crystal with two layers of anti-reflective coating. Underneath the dial resides the high-performance Miyota cal. 9039 Japanese automatic movement, which guarantees many carefree years of accurate timekeeping. As finishing touch, the watch is fitted with a custom-made crown that carries the embossed SÖNER logo.
SÖNER’s straps include a leather variant custom made from genuine calf leather. The leather straps come in alligator and plain finishes in 6 charming variations. They also have a stainless-steel vvariant, which is available in steel and gold finishes. These straps can easily be adjusted to fit your wrist without the use of any tools. Each strap is equipped with a quick release system and a fashionably functional spring-loaded butterfly clasp that has the SÖNER logo engraved.
SÖNER was founded by Freddie Palmgren to challenge the status quo of round-dial watches and to create something that is both original and truly timeless. The Swedish word SÖNER translates to sons in English. Freddie captures the deep father-son bond by creating a logo that tributes his two sons William and Widar. They are proudly inviting you to become a part of the SÖNER family by backing their project on Kickstarter and supporting this campaign for their new Momentum watch. The rewards they are offering include 7 different Momentum watches with a choice of 9 different straps. By contributing to their campaign, you will not only acquire an outstanding timepiece, but you will also have the opportunity to become part of a community of watch lovers and designers where your voice and feedback are heard and incorporated in future designs. Check it out on Kickstarter at https://www.kickstarter.com/projects/soner-by-sweden/soner-start-your-legacy-mechanical-square-watches?ref=discovery&term=soner
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Michigan Journal USA journalist was involved in the writing and production of this article.