New York, USA, 21st May 2023, ZEX PR WIRE, As 2023 gradually wears off, it’s more critical than ever for small businesses to stay ahead in today’s dynamic digital landscape. Reece Hopkin recently highlighted some easy-to-follow solutions to help small businesses not only thrive in 2023 but keep going strong in 2024 and beyond.
These solutions don’t require a heavy financial investment; they’re largely cost-effective, actionable tips.
Writing Valuable Website Content
Google introduced a helpful content update in August 2022, aimed at rewarding websites that publish relevant, valuable, easy-to-read, targeted content.
Small businesses can capitalize on this update to improve their ranking on Google. This doesn’t mean that entrepreneurs should stress about generating content.
They can simply write about their areas of expertise, share knowledge, and ensure the content is straightforward. It’s best to provide content that revolves around the customers’ pain points.
Creating Engaging Social Media Videos
The concept of online video has been around for a while, so some might argue that it’s not a new trend. Nonetheless, video content is arguably more important than text and images in today’s digital marking landscape.
Consumers are spending more time than ever watching video content, sharing it with loved ones, and purchasing stuff their see in those videos. According to data collected by Statista, over three billion internet users were watching downloaded or streaming videos at least once a month in 2022.
This figure is projected to increase yearly, hitting roughly 3.5 billion by the end of 2023. Every small business owner should strive to have a portion of this pie. Those not making videos for social media already are certainly missing out on potential sales.
Small businesses need to understand that videos can deliver the best value for money and put them on a level playing field with the bigger industry players.
Implementing Digital Payment Options
Another critical step worth taking to stay ahead in 2023 is to leverage digital payment technology. Offering digital payment options such as Apple Pay, Google Wallet, and PayPal can make it easier for customers to make purchases from a business’ website. Furthermore, it adds a layer of security and convenience for both the business and the customers.
Leveraging User-Generated Content
User-generated content (UGC) comes from the customers rather than the business. Using this kind of content is an excellent way for small businesses to build relationships with their customers and help cultivate brand trust.
According to a 2019 study by Stackla, 79% of consumers admit that user-generated content highly influences their purchasing decisions. USG may include photos, videos, blog posts, comments, and social media posts.
Small businesses can repurpose this content and share it across various platforms, providing valuable exposure for their brand. This approach is an effective way for businesses to incorporate consumers’ first-hand experiences into their marketing efforts.
Personalizing Customer Experience
Customers expect a personalized experience when they interact with a business. Small business owners can use customer data to personalize their marketing messages, product recommendations, and customer service.
Collaborating With Influencers
Influencer marketing continues to grow and is expected to be worth $21.1 Billion by the close of 2023. According to Influencer Marketing Hub, brands can earn roughly $5.78 for every dollar spent on influencer marketing.
For small businesses, influencer marketing can be a cost-effective way to reach a wider audience. They should identify influencers in their industry and work with them to promote their products or services.
As more businesses move online, cybersecurity threats are becoming more prevalent. Small business owners need to invest in cybersecurity measures like firewalls and encryption to protect their businesses and customers.
About Reece Hopkin:
Reece Hopkin is a marketing consultant with over 10 years of experience in the industry and a proven track record of success. He is known for his ability to identify new opportunities and create results-oriented strategies.
With a solid grasp of digital marketing, web design, and technology solutions, Reece Hopkin helps small businesses stay competitive and thrive in today’s digital age.
For more information about Reece Hopkin: http://reecehopkin.com
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Michigan Journal USA journalist was involved in the writing and production of this article.